Package Design: Wineline
For my senior project, I created a mock wine brand inspired by travel and adventure. From label design to packaging, I developed a collection of four wines, each representing a different wine region and local vineyard activity, like a bike through the Napa Valley hills known for its Pinot Noir. I focused the brand geared toward travel and exploration. The full inclusion of the brand encompasses a fully functional website (www.wineline.org), a promotional video advertisement & poster with 3d mock-ups, business cards, merchandise, a food pairing guide, and brand guidelines. This project allowed me to blend creativity with technical skills, bringing a unique concept to life and a statement piece for my exit to my bachelors in Digital Media Design.
Evolution Of Design
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Sketching
It all begins with an idea. Early on, I knew I wanted to replicate the architectural beauty of Bordeaux, known for its Cabernet Sauvignon, there is so much more to explore!
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Refining
Extending research to define the areas ‘known architectural points of interest, I landed on outlining the incredible chateaus located around the wine country. This helped frame the design and engage the interest of the product.
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Final Product
Confirming the layout, open space, and visibility of the product and brand helps refine the final design into its own experience. This is now ready to print and go up on the shelves.
